Associations Now

APRIL 26, 2019

Trying to reach your audience with an email newsletter? You need the right tools, the right processes, and the right people behind you. Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.”

Newsletter 84

Newsletter Tips Tools Process 84

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257

Revenue Strategy Price Newsletter 257

Higher Logic

APRIL 24, 2018

Volunteer tools are standard for associations and nonprofits, and they can be used for much more than just standard volunteer tasks. Common Volunteer Management Tools. Depending on your software, you may know these tools by different names, but they should be included in most volunteer platforms. Award Submissions.

Tools 225

Tools Software Review Newsletter 225

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. How to steward donors Donor stewardship tools Donor stewardship is not just a fundraising strategy , but an important part of building the community that defines your nonprofit.

Tips 130

Tips Newsletter Communications Examples 130

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Tool implementation. What do you do when employees are begging for new timesaving tools or want to adopt modern systems to replace under-performing ones? That’s why marketing often falls prey to the classic spray and pray model.

Chicago 205

Chicago Newsletter Revenue Education 205

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

Marketing 52

Marketing Indiana Newsletter Social Media 52

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. .

Tools 195

Tools Education Newsletter Chicago 195

Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market. It might be time for some smart adjustments.

Email Marketing 104

Email Marketing Tips Marketing Newsletter 104

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters.

Strategy 169

Strategy Social Media Discount Newsletter 169

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Association Success

APRIL 16, 2018

The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. You can even send personalized graphics for each speaker and each session, as well as for the sponsors, so that their marketing strategies are as individual as possible. We used this system, originally.

Tools 60

Tools Marketing Newsletter Project 60

MemberClicks

AUGUST 9, 2022

3 Essential Tools for Organizing a Hybrid Conference. To plan, promote, and host a successful hybrid conference, you’ll need the right tools to help you get it all done. While there are plenty of event management solutions at your disposal, we recommend prioritizing the three tools that fall into these categories: 1.

Tools 52

Tools Conference Tips Organization 52

Blue Sky eLearn

FEBRUARY 18, 2021

Use virtual tools to encourage participation. Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter.

Organization 232

Organization Software Newsletter Tips 232

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. It doesn’t require subscription to RealMagnet or Constant Contact, etc. Word of Mouth!

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? More info/register. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Association Success

OCTOBER 2, 2020

Starting with creating an effective member strategy all the way to building a remote learning culture, this week’s Friday Five offers association professionals the tools to run a successful association. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.

Newsletter 148

Newsletter Strategy Content Technology 148

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt.

Software 130

Software Discount Tools Resources 130

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 25 Ways to Take Your Newsletter to the Next Level. Host: Fridays@4. 1 CAE credit.

Newsletter 195

Newsletter Survey Team Software 195

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Associations Now

JANUARY 9, 2019

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with. But don’t shutter your job board just yet.

Social Media 67

Social Media Recruiting Recruitment Tools 67

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 257

LMS Revenue Arlington Education 257

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Associations Now

DECEMBER 9, 2016

Sure, direct-mail pieces and email newsletters can be compelling. But having your attendees market your conferences or events for you may be a sure-fire way to engage new audiences. To put it in a business context, we’re great word-of-mouth and influence marketers to each other. What exactly is micro-influencer marketing?

Tools 40

Tools Marketing Discount Conference 40

GrowthZone

JANUARY 10, 2023

It’s a business tool. A newsletter subscription box isn’t nearly enough nowadays. People will not give you their email addresses simply because your organization has a subscription box on your website, or you post to social media encouraging people to sign up for your newsletter.

Social Media 148

Social Media Newsletter Tips Tools 148

Membersuite

JANUARY 10, 2023

AI tools are becoming more accessible, relevant, and entertaining. You can easily imagine the eventual impact of these tools. Already rerouting deliveries when storms or strikes interrupt supply chains, curating newsletters, and helping people write marketing copy, design logos, and do homework. AI for Normal People.

Directory 143

Directory Social Media Tools Revenue 143

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you?

Revenue 205

Revenue Certificate Committee Leadership 205

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Plus: a new tool designed to “unlock the potential of voice.” Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. Reading List of the Day.

Newsletter 40

Newsletter Survey Recruiting Recruitment 40